A/B and Multivariate Testing

Web and mobile site testing. Only faster and easier.

With SiteSpect’s innovative non-intrusive technology, testing and optimizing your entire site becomes much simpler. Since there’s no need for JavaScript tags, code changes, or ongoing IT involvement, you can run A/B and multivariate test campaigns to optimize your conversion rates in hours instead of days or weeks.

Quickly test content variations to see which are most compelling and engaging to your audience. Run campaigns on actual site visitors and analyze results in real-time. With SiteSpect, you'll know exactly which changes should be made, and which ones shouldn't — before you make any modifications to your site. It gives web and mobile marketers the ability to test with a whole new level of control and flexibility. And only SiteSpect’s architecture makes it easy to test dynamic content such as search results, as well as server-side functionality, without the speed impact or “flicker effect” caused by JavaScript tag-based testing solutions.

A/B testing made simple.

With SiteSpect’s A/B testing, you can quickly test a factor, such as a call-to-action button or a hero shot, against one or more variations to see which is most persuasive.

  • Whether the changes are big or small, A/B testing is an easy way to determine which variations improve the performance of your web site.
  • SiteSpect's wizard-driven interface makes designing and implementing your A/B test campaign a snap.
  • SiteSpect’s powerful analysis tools help you evaluate the statistical significance of your results both during and after each test campaign.

Multivariate testing in minutes.

SiteSpect’s multivariate testing makes it faster and easier to test many changes simultaneously – helping you understand the combinations of variations that yield the most effective results.

  • Simply choose variations, metrics, and campaign options, and get a ready-to-activate test campaign.
  • Quickly determine the impact created by each test variation.
  • Set up and run your campaign within minutes using SiteSpect's wizard-driven interface.
  • Evaluate the statistical significance of your results both during and after each test campaign.

“Non-intrusive multivariate testing with SiteSpect is easy to implement, easy to use, and the results so far are outstanding. We've actually increased our conversion rate by 2.3%, which translates to 1.7 million additional Firefox downloads per year!”

Justin Fitzhugh

Vice President

Mozilla