Segment Targeting Made Easy with the SiteSpect Targeting Assistant

Jeffrey Vocell

In a study published by the Aberdeen Group on Targeting Success, 52% of the surveyed Best-in-Class companies use specific targeting to segmented portions of their audience within marketing campaigns.

How SiteSpect Origin Experiments Improves Search, Drives Revenue, and Enhances KPIs

Jeffrey Vocell

Today we shared exciting news about the release of a new SiteSpect feature, Origin Experiments®, which helps product teams and marketers test how your site works, not just how it looks.