The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your testing plan this summer, now is the time to start thinking about testing and experimentation plans for the holiday.
There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from testing your own site.
Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team.
Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one of the key areas in your testing plan.
Mobile devices represent a significant, and growing, portion of all Internet traffic (15% according to the latest Mary Meeker Internet Trends report). Clearly, having a mobile site is important, but it also has to be fast and functional in order to deliver the best and most enjoyable user experience possible.
Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business.
A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement, tested in A/B test campaigns, have unexpected results?
If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value, and so on.
SiteSpect has been recognized as a Leader in "The Forrester Wave™: Online Testing Platforms, Q1 2013" report. SiteSpect was the highest-rated vendor in the category of current offering around "Testing," scoring a perfect 5 out of 5.
Why feature one product when you can feature five? Why highlight one promotion when you can highlight three? If you’ve ever found yourself asking these questions then you have likely considered, or even implemented, a content carousel.