Steps To Take Before Kicking Off Holiday Testing

Jeffrey Vocell

The holidays are fast approaching. That generally means, among other things, a bump in site traffic, sales, and offers. While being aware of your testing plan this summer, now is the time to start thinking about testing and experimentation plans for the holiday.

Ideas for Improving Conversions...and Sales

Jeffrey Vocell

There are a lot of great ways to improve conversion rates on ecommerce websites, but the best one will depend largely on your customers and information you find from testing your own site.

Testing and Experimentation Lessons From the Boston Celtics and Moneyball

Jeffrey Vocell

Analytics and experimentation are famous in sports. A perfect example of this is Moneyball, the popular book by Michael Lewis about Billy Beane, General Manager of the Oakland Athletics, who uses statistical analysis to assemble and optimize the ideal winning team.

The 5 Critical Areas of On-Site Search You Should be Testing

Jeffrey Vocell

Customers navigate a website in one of two ways: they browse or they search. Given the prominence of search and the impact it has on revenue, search should be one of the key areas in your testing plan.

5 Mobile Site Performance Challenges (and How to Fix Them)

Jeffrey Vocell

Mobile devices represent a significant, and growing, portion of all Internet traffic (15% according to the latest Mary Meeker Internet Trends report). Clearly, having a mobile site is important, but it also has to be fast and functional in order to deliver the best and most enjoyable user experience possible.

How to Optimize a Web Site for Mobile Devices

Kim Ann King

Every marketer has a website, but what about a mobile-optimized website? Mobile devices are an important and growing channel for business.

Page Performance and A/B Tests

Iwo Kadziela

A/B test campaigns often try to improve the online user experience in order to increase key performance indicators such as conversion and engagement. But, what happens when our ideas for improvement, tested in A/B test campaigns, have unexpected results?

Designing Websites for Multivariate Testing: Four Key Considerations to Ensure Your Success

Kim Ann King

If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. In a multivariate test, variations of your site’s content are presented to visitors. As visitors navigate through the site, their behavior is tracked to determine how each content variation affects marketing goals such as conversion, registration, retention, average order value, and so on.

SiteSpect Named a Leader in Online Testing in the Forrester Wave

Kim Ann King

SiteSpect has been recognized as a Leader in "The Forrester Wave™: Online Testing Platforms, Q1 2013" report. SiteSpect was the highest-rated vendor in the category of current offering around "Testing," scoring a perfect 5 out of 5.

Got Too Much Content? Consider Testing Content Carousels!

Doug Cohen

Why feature one product when you can feature five? Why highlight one promotion when you can highlight three?  If you’ve ever found yourself asking these questions then you have likely considered, or even implemented, a content carousel.