4 Ways to Automate Testing with SiteSpect

Lisa Frank

Your optimization program is catching on and your team is busy conducting tests for many different groups in your company. You are the person responsible for continuous site optimization. And you need to grow your program without adding resources to your team. How can you increase your impact? Through automation.

Responsive Design and Mobile Banking

Ellen Julian

Over two-thirds of consumers manage their bank accounts using mobile apps and browsers, and nearly half use smartphones as their primary mode of banking, according to research outlined at NetFinance 2015. It’s no wonder that optimizing content and experiences across mobile devices is a key concern for financial services marketers.

Don't Fall in Love with Your Site Redesign

Ellen Julian

The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers reveal gorgeous images uncluttered by pesky text. Yes, millions of visitors are about to meet your new baby!!

3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter

Ellen Julian

Want to know where testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices:

3 Reasons to End Your Test

Ellen Julian

How do you know when to end your A/B or multivariate test? Many optimization teams stop their tests too early; others run them too long. We chatted with Paul Terry, Senior Optimization Consultant at SiteSpect and former Web Optimization Analyst at PRIMEDIA, to find out what to consider before ending a test.

5 Steps to Ignite Your Optimization Program

Ellen Julian

Website testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating an existing one, you’ve got to base your actions on well-developed strategic plans. These five steps will start a fire under your optimization program

Come Join Us at ROX!

Lisa Frank

You’re invited! If you are an optimization professional, then the SiteSpect Regional Optimization Exchange (ROX) is the event for you.

Website Testing, Page Load, and Foie Gras

Ellen Julian

Chances are that improving your website’s page-load speed is one of your marketing team’s top New Year’s resolutions. It’s well-documented that slow-loading pages affect customer satisfaction, SEO, and conversions, but marketers continue to make the same mistake every year by unintentionally slowing down their sites with heavy images, video, and website code. What’s an optimization team to do to break this cycle and teach marketers that they are creating the equivalent of website foie gras–a rich and appealing user experience that is detrimental to your brand’s health?

Building A Culture Of Optimization: What’s In It For You?

Kim Ann King

Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out of the ballpark, retailers are bringing data-driven strategies and methodologies to their web and mobile experiences, with measurable and impressive results.

New Optimization Buyers Kit Now Available from SiteSpect

Kim Ann King

SiteSpect has released a new, free Optimization Buyers Kit.

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