Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.
A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.
My last few blog posts have been dedicated to the importance of visual and functional tests for on-site search. Before we wrap up the series, let’s review a few more ideas related to the back-end areas of your site not noticeable to the visitor.
Are you trying to figure out how important it is to test on-site search? If so, consider this example from Walmart. The team conducted a series of functional tests to optimize how their search engine works. The goal of the project was to “translate your searches into the stuff you really want to buy.” During development, they continuously tested and refined their search engine. Within a year, they found that “20 percent more searches turned into sales than before.”
As a marketer, you spend a significant amount of your time and energy fine-tuning the look and feel of your site. It only follows that you want to know how the aesthetics of your on-site search affect your customer’s experience. But how do you know what to test? Here are several visual test ideas.
Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online testing helps you evaluate areas where you’re succeeding, in addition to where your process can use some improvement.
We’ve all been there. You try to buy an item or find some information on a site and you bomb. Searching for something and not finding it leaves you frustrated and annoyed. And sometimes the experience is so negative, you may decide to not visit that site again.
'Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something for everyone here.
According to Forbes, the cost of selling an incremental product to an existing financial services customer is about 10 percent of the cost of selling that same product to a new customer. And the more you understand the customer’s interactions across all channels, including web and mobile, the better you are at making the right next offer.
For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences.