E-Commerce Software in Action

Despite the economic downturn that has affected everyone from Madison Avenue to Main Street, the state of the e-commerce industry (despite a noticeable dip in transactions and sales) has remained strong, thanks to continued improvements in technology. Internet retailers that have adopted “best of breed” solutions are expecting big profits in the coming years.

Online retail in both the U.S. and Western Europe is poised for serious growth over the next five years, according to two new forecasts by Forrester Research Inc. U.S. online retail will grow at a 10 percent compound annual growth rate (CAGR) over the next five years to reach nearly $249 billion by 2014.

It can sometimes seem as though there are as many vendors of e-commerce software as there are merchants on the Web. So, understanding the solutions available and the top-tier providers in their respective areas will spur you into action and help you come to a decision that will positively impact the bottom line of your retail endeavor on the Web. What follows are several areas for e-commerce improvements and enhancements for your …

This article originally appeared in the March 2010 issue of Website Magazine. You can read the original version here.