SiteSpect, Inc., the leader in non-intrusive web site conversion optimization technology, today announced that Skinner Auctioneers & Appraisers of Antiques & Fine Art has achieved several key performance goals through a series of recent multivariate tests. The combination of SiteSpect's technology and professional services helped Skinner to identify web site adjustments that significantly improved visitor engagement, boosted email newsletter enrollment, and increased the quantity and average value of auction bids.
Highlights of recent test results include:
"Our testing revealed numerous opportunities for improving visitor engagement and conversion rates," said Kerry Shrives, Vice President of Internet Auctions, Skinner, Inc. "The ability to test our hypotheses without involving IT resources has enabled us to make multivariate testing an essential part of our online strategy, helping us to grow our auction community and improve the success of our auctions. With SiteSpect's help, the changes we've made have had a very positive impact on our site's overall effectiveness."
"We are very pleased with the success Skinner has seen from their ongoing testing activities," said Eric J. Hansen, President, SiteSpect, Inc. "Skinner's success proves that in order to have a truly successful online presence, even sites that are already 'optimized' should continually test new ideas that could influence visitor behavior. Controlled testing is the enabler that allows marketers to confidently make improvements to their web sites while avoiding changes that don't contribute to the growth of their business."
SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect's patent-pending technology is used by some of the world's largest and most successful e-commerce sites, including Cabela's, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.