Boosts Conversions by Tailoring Its Mobile Messaging

December 8, 2014

Already the largest city-specific destination travel website in the world, wanted to ensure it was also one of the most cutting edge. More than two years ago, the company began to embrace mobile as an important platform for its users. However, its marketing team noticed a higher level of abandonment, compared to the traditional Web.

“It was all click-to-call purchasing,” says Mike Brown, VP of optimization at With the exploding popularity of iPhone and Android smartphones, saw its mobile users grow to 7% of all traffic, increasing every month. “We said, ‘We know this needs to be enhanced somehow, people are booking more online, and there’s more of them.’”

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