SiteSpect President Eric Hansen to Present At OMMA New York Conference and Expo

December 8, 2014

Expert Panel to Discuss Ways to Use Multivariate Testing and SEO Tactics to Improve ROI on Pay-Per-Click Campaigns

Eric J. Hansen, president, SiteSpect (, the leading provider of non-intrusive Web site testing and optimization solutions will participate in an expert panel at the OMMA New York Conference and Expo entitled: “The SEO-ing of PPC: Can SEO Tactics Improve ROI?” on Monday September 24 at 4:00 p.m.

The panel will discuss:

  • The top three common mistakes search marketers make when dealing with a mature search campaign
  • How landing page optimization differs for transactional sites versus lead generation sites
  • When it is best to deploy A/B testing strategies versus multivariate testing strategies
  • The typical results when these methods are deployed

Where: OMMA New York Conference & Expo, Hilton New York, New York, NY, September 24-25

Who: Eric J. Hansen, President

When: Monday, September 24, 4:00 p.m. – 4:45 p.m.

About SiteSpect, Inc.

SiteSpect enables Web marketers to optimize web site effectiveness through multivariate testing. By testing variations of landing pages, product descriptions, search results and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their Web site to increase profitability. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful e-commerce operators, including Cabela’s, ShopNBC, and iProspect. For more information, visit or call 617-859-1900.