SiteSpect and Unica Forge Alliance to Help Maximize Online Marketing Performance

December 9, 2014

Joint Alliance Unites Best-of-Breed Solutions for Marketing Optimization

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and behavioral targeting technology, today announced a strategic alliance with Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, to more closely integrate testing and optimization with web analytics for online marketers. The companies will work together to market their solutions and sponsor educational industry events. Toward that end, SiteSpect and Unica are co-sponsoring Web Analytics Wednesday held in conjunction with the Semphonic X Change conference in San Francisco this week.

This industry alliance follows on the heels of other notable marketplace momentum for SiteSpect, which has seen tremendous growth in its customer base, partner ecosystem, executive team, technology infrastructure, and industry recognition.

SiteSpect’s patent-pending website and mobile web optimization solution already integrates with Unica’s award-winning web analytics product, Affinium® NetInsight™. This is done through SiteSpect’s Web Analytics Tag Transformation and Segmentation (WATTS®), the industry’s first and only solution that allows users to view and segment multivariate testing data within any major third-party analytics system — without the need for costly and time-consuming programming, feeds, or manual data imports or exports. Unica Affinium NetInsight integrates web analytics and cross-channel data to create a comprehensive view of customers and their preferences. Together, these solutions give online marketers a complete, integrated picture of the performance of their online and offline marketing campaigns as well as a roadmap for enhancing website conversions via continuous optimization.

“We are strong believers that multivariate testing and behavioral targeting should be top of mind for all marketers, and especially so on the web for making site visitors’ experience as relevant to their needs as possible,” said Akin Arikan, Director, Product Marketing and Strategy, Unica. “Therefore, we are pleased to work with SiteSpect for integration of vital SiteSpect data into our web analytics solution, Affinium NetInsight.”

“We are pleased to work with Unica in order to bring their web analytics and our non-intrusive multivariate testing and behavioral targeting technology officially together,” said Kim Ann King, Chief Marketing Officer, SiteSpect, Inc. “SiteSpect enables online marketers to optimize their websites without the need for ongoing IT involvement, and our customers will benefit from this partnership by being able to augment Affinium NetInsights’s analytics with SiteSpect’s testing and targeting campaign data.”

About Unica

Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software and services. The most comprehensive EMM suite on the market today, Unica’s Affinium(R) software streamlines the entire marketing process from analysis and planning to project management, execution and measurement. More than 600 companies worldwide depend on Unica for their enterprise marketing management solution.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit

About SiteSpect, Inc.

SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect,, ShopNBC, and In addition, the company has partnered with industry-leading vendors such as Akamai, Unica, Coremetrics, and Tealeaf. For more information, visit or call 617-859-1900.

Forward-looking Statements

The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including volatility of stock price due to the difficulty in predicting operating results and the long sales cycle for Unica’s software; failure by Unica to develop new software products and enhance existing products; failure to retain key staff; failure by Unica to maintain historical maintenance renewal rates; the potential that the SiteSpect alliance may not be valued by Unica’s customers or may not continue into the future; and failure to properly protect Unica’s proprietary rights and intellectual property. These and other factors listed in the Annual Report on Form 10K for the fiscal year ended September 30, 2006 under “Risk Factors” could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Note to Editors: SiteSpect and SiteSpect WATTS are registered trademarks of SiteSpect, Inc. Unica, the Unica logo, Affinium, MarketingCentral and Affinium NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.