PRIMEDIA Inc. to Use SiteSpect for Optimizing ApartmentGuide.com, Rentals.com, and NewHomeGuide.com
Websites Enhance Online Experience by Discovering More About Users’ Preferences
SiteSpect, Inc., the leading provider of non-intrusive multivariate testing solutions, today announced that PRIMEDIA Inc. has chosen SiteSpect as its website optimization platform.
Through its leading websites, including ApartmentGuide.com, Rentals.com, and NewHomeGuide.com, PRIMEDIA simplifies the consumer search process for apartments, rental properties, and new homes and drives qualified leads that result in occupancy for property managers, landlords, and real estate professionals.
“SiteSpect’s multivariate testing helps us quickly and accurately identify ways to improve the online experience for our website visitors in order to ultimately drive more leads to our advertisers,” said Mike Child, Chief Technology Officer of PRIMEDIA Inc.
“With the SiteSpect optimization platform, online demand generation companies like PRIMEDIA are able to optimize forms, online conversion funnels, and every element of their website and landing pages, regardless of whether it is static or dynamic content,” said Eric J. Hansen, Founder and CEO of SiteSpect. “They can easily and effectively test, target, and optimize their content mix, including headlines, copy, images, and more to discover how much content and exactly what content converts visitors.”
About PRIMEDIA, Inc.
PRIMEDIA Inc. enables millions of consumers nationwide to find a place to live through its innovative print, Internet, and mobile solutions. From publishing its flagship advertising-supported Apartment Guide since 1975 to launching industry-leading online real estate destinations such as ApartmentGuide.com, Rentals.com, and NewHomeGuide.com, PRIMEDIA continues to simplify the consumer home search and drive leads that result in occupancy for property managers, landlords, and real estate professionals. For more information, visit www.primedia.com.
About SiteSpect, Inc.
SiteSpect enables web marketers to optimize website and mobile web effectiveness through multivariate testing and behavioral targeting. By testing variations of landing pages, product descriptions, search results, and buy-flows, SiteSpect allows marketers to fine-tune every aspect of their website on a segment-by-segment basis. As the first and only non-intrusive solution available, SiteSpect empowers marketers to optimize their sites without the need for ongoing IT involvement. SiteSpect’s patent-pending technology is used by some of the world’s largest and most successful online businesses, including Cabela’s, iProspect, Overstock.com, ShopNBC, and VEGAS.com. For more information, visit www.SiteSpect.com or call 617-859-1900.
Note to Editors: SiteSpect is a registered trademark of SiteSpect, Inc. ApartmentGuide.com, Rentals.com, and NewHomeGuide.com are trademarks and/or registered trademarks of PRIMEDIA Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.