Selects SiteSpect for Multivariate Testing and Targeting

December 8, 2014

SiteSpect, Inc., the leading provider of non-intrusive multivariate testing and A/B testing solutions for web site optimization, announced that HouseValues is using SiteSpect’s multivariate testing and targeting technology to optimize conversion rates on its websites. Thanks to SiteSpect’s flexibility and non-intrusive approach, is able to quickly and easily test and optimize all types of content without costly and time-consuming page tagging. HouseValues provides consumers with free access to the information and tools they need throughout the home buying and selling process. The company’s consumer websites include:, a service that notifies home buyers as soon as new homes hit the market;, a service that provides home sellers with market valuations of their current home; and, a real estate portal that enables consumers to see all the home listings in their area, view detailed neighborhood and school data, compare recent home sales, find local real estate agents, and find the value of their own home.