FullBeauty Brands Group Sizes Up its Optimization Program with SiteSpect

December 9, 2014

FullBeauty Brands chooses SiteSpect as its optimization platform.

SiteSpect, the leading provider of non-intrusive optimization solutions, today announced that FullBeauty Brands has chosen SiteSpect as its multivariate testing and targeting provider. FullBeauty Brands, the preferred brand portfolio of women’s apparel, shoes, lingerie, men’s, and home products dedicated to plus sizes, is using SiteSpect to streamline its e-commerce sites, which include Woman Within, Brylane Home, KingSize, and fullbeauty, among others.

Like other premiere e-commerce operators worldwide, FullBeauty Brands is using multivariate testing to help optimize the conversion rates on its websites. This includes testing variations of the checkout funnel, site navigation, and product display. Data derived from testing can then be used to make site changes that improve the shopping experience, increase customer engagement, and ultimately convert more browsers to buyers.

“Providing the best user experience possible on our sites is a top priority for FullBeauty Brands. Testing through SiteSpect gives us the ability to make truly educated decisions in that direction,” said Mathieu Clavié Director of E-Commerce, FullBeauty Brands. “The results sometimes show that some new features, although we felt they were enhancements, actually had a negative impact from the users’ standpoint – saving us a lot of development cost and future conversion drop. And of course, the other way around: having data to back up a great new idea builds even more excitement and confidence to get it rolled out!”

“FullBeauty Brands is a terrific example of a multi-site ecommerce company experiencing productive results from successful multivariate testing with SiteSpect,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Whether it’s to build the case for a new idea or minimize the risks of rolling out a bad one, more and more companies are finding that multivariate testing is an excellent path to conversion rate optimization.”

Hansen elaborated by saying that SiteSpect removes the barriers to digital optimization with the world’s only non-intrusive optimization platform. “SiteSpect is the only optimization solution build for speed. Only SiteSpect lets customers quickly test, target, and optimize their web or mobile site content, with no need for JavaScript tags or code changes that slow implementation and site speed,” he said.

About FullBeauty Brands

FullBeauty Brands Group is the preferred brand portfolio of women’s apparel, shoes, lingerie, men’s and home products dedicated to plus sizes. Proprietary brands under the FullBeauty Brands umbrella include: Woman Within®, Roaman’s®, Jessica London®, fullbeauty®, KingSize®, BrylaneHome®, BCO® Bargain Catalog Outlet™ and OneStopPlus.com®, an online marketplace featuring thousands of brands and products, the #1 destination to shop for plus sizes.

About SiteSpect, Inc.

SiteSpect provides the world’s only non-intrusive optimization platform, enabling web and mobile marketers to significantly improve key metrics such as conversion rate and engagement. SiteSpect’s solutions include rapid A/B testing, multivariate testingbehavioral targeting and personalization, landing page optimization, mobile web optimization, and web performance optimization. With SiteSpect, marketers enjoy unmatched speed and flexibility without the need for ongoing IT involvement. SiteSpect’s patent-pending technology and professional services are used by many of the world’s leading online businesses, such as Wal-Mart, Staples, Mozilla, JCPenney, MTV, ASOS, Overstock.com, VEGAS.com, and leading financial services companies. For more information, visit www.SiteSpect.com or call 617-859-1900.