Control your environment without installing any third-party code.As an add-on package, SiteSpect Enhanced Analytics combines two powerful tools to fortify and finely tune campaign data:
  1. Outlier Data: To identify and mitigate anomalous data that can skew data-driven decision making.
  2. Real User Monitoring (RUM): Capture & analyze actual user interactions and layer performance metrics into any campaign report.
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SiteSpect is CCPA Compliant. The California Consumer Privacy Act (CCPA) is a state statute intended to enhance privacy rights and consumer protection for US residents of California. More information about SiteSpect’s CCPA support is located on our Customer Notice On EU GDPR and CCPA Support page.SiteSpect will dedicate resources to the equivalent of a full-time employee to work with your team at your offices.SiteSpect will dedicate resources to the equivalent of a half-time employee to work exclusively with your team across any of the professional services.SiteSpect will dedicate resources to the equivalent of a full-time employee to work exclusively with your team across any of the professional services.SiteSpect provides on-site training sessions custom designed especially for your business and IT teams to help you achieve your business goals.SiteSpect has a curriculum of training modules and best practices that you can take advantage of to increase your team's adoption and mastery of the user interface.We offer training to get you up and running quickly, including test building courses & analytics interpretation.Take advantage of SiteSpect's premium help and knowledge portal where you will find FAQs, how-tos, and detailed step-by-step instructions for successful use of the SiteSpect platform.We offer monthly webinars on SiteSpect featured functionalities and best practices for increased value and success.Identify additional testing and personalization opportunities from the results of past campaigns.Our professional services team will work with you to create visualizations to demonstrate how SiteSpect affects your revenue.Optimization Consultants will provide full analytical reports on campaign performance, highlighting KPI impact, segment analysis, and key insights.Optimization Consultants will show you the best way to get the most out of your traffic across a large number of tests and personalization campaigns.Learn how to track and monitor running tests and personalization campaigns.Learn best practices for efficiently creating and executing tests and personalization campaigns.Design, develop, and optimize all of the components for your program.Learn how to structure experiments to maximize learning and efficiency. A/B vs. MVT, Controlled Experiments vs. Personalization.Add a workflow tool to integrate your prioritization and team workflow directly into SiteSpect.Your Optimization Consultant provides best practices and process recommendations for running a high functioning optimization program.SiteSpect will provide guidance and support for making decisions regarding scheduling tests in order to maximize efficiency and generate as much learning as possible as efficiently as possible.Working with key stakeholders in your organization, SiteSpect will provide test ideas that improve the customer experience and move the needle on your key performance metrics.Your Optimization Consultant will provide best practices for creating data-driven hypotheses that answer key business questions.Based on our experience and your analytics, your Optimization Consultant will help you identify optimization opportunities and establish a workflow for collecting and managing input from across your organization.Provided by your SiteSpect Optimization Consultant who understands your business objectives and works with you to achieve your testing goals and increase ROI.Number of hours SiteSpect professional services representatives will work on strategy, creation, or analysis for your optimization program.Enforce an optimization workflow with campaign administrators, builders and read-only roles.Custom integration with 3rd party tools such as Adobe Analytics, Google Analytics, CrazyEgg, Hotjar and more.Build and optimize the customer experience on iOS and Android apps. Build experiences visually, directly on your mobile device, leverage our SPAs or use API only solution.Leverage Custom Variables to capture dimensions about users, such as products purchased, categories viewed and items searched.Isolate users in single Campaigns or allow them in multiple overlapping experiences.Create a unified customer experience by connecting experiences for recognized users across devices.Automate your optimization program through our API: and deploy server-side functionality with on/off switches or progressive rollouts. Leverage cookies, headers or parameters for feature flagging. Test and optimize your CMS, recommendation engine, and other vendor tools.Leverage our SPA SDK to test and optimize your Single Page Application. Support for major frameworks such as Angular, React, and others.Modify the source code of pages on the fly with Regular Expressions, with zero impact to performance. Replace, remove, add in new functionality before pages are rendered in the browser.SiteSpect offers a number of capabilities for effective front-end testing. Use Visual Editor or Regular Expressions to modify source code, support SPA frameworks, define pages for reusability in tests, and minimize performance hits for users and servers.Use point-and-click actions to modify text, images, buttons, promotional banners, and styling. Create, move, rearrange, hide, and track behaviors across channels. Works with SPAs out of the box, such as React and Angular.Push winning Variations to all traffic to benefit early from wins. Push hot fixes your website to quickly resolve issues, to all traffic or segments of users.Respond to real-time alerts and in-product messages to proactively manage your campaigns. Known when a campaign has a winning variation, is hurting conversion, does not have any recent visits, or is disabled.Quickly analyze and understand relevant campaigns and outcomes. Measure conversion, KPIs, user actions, events, conversion funnels, and other key user interactions in our comprehensive dashboard.Personalize the experience for mobile devices, geo location, user types, and user behaviors. Build your own Audiences to align with your key segments of users and leverage your Data Layer.Experience our proxy architecture built from the ground up to avoid flicker and ensure fast experience delivery across desktop, tablet, and mobile devices.Training to get you up and running quickly, includes test building courses & analytics interpretation.Dedicated optimization consultant for strategic and tactical guidance. Your GoLive Report is a success plan to get your team up and running, including website audit, test ideas and optimization roadmap. You will also get ROI (return on investment) modeling backed by Forrester.Depending on which package there are countless tests, segmentations and optimizations within your control across almost any digital touchpoint.Run as many Campaigns as you want.Our optimization experts work with you to recommend 10 impactful test ideas to improve customer experience and impact your bottom line, and build 10 Campaigns so you can quickly benefit from our platform.Directly ingest SiteSpect traffic logs into your monitoring infrastructure to diagnose underperforming applications/servers and identify site errors in near real time.SiteSpect sends a sample of log data to, a log visualization service. This service offers full flexibility to view and analyze logs relating to traffic health and routing. Your network operations center can also use this service to build your own visualization and dashboards or integrate into existing systems.SiteSpect is GDPR Compliant. The General Data Protection Regulation (GDPR) is a legal framework that sets guidelines for the collecting and processing personal information of individuals within or who are citizens of the European Union. More information about SiteSpect’s GDPR support is located on our Customer Notice On EU GDPR Support page.SiteSpect is HIPAA ready, which saves you time when you use SiteSpect in your HIPAA-compliant environment. SiteSpect obfuscates and encrypts visitor behavior and does not store any personal data. SiteSpect also offers on-premise and other deployment models to guarantee personal data never leaves your datacenter.SiteSpect supports Single Sign-On (SSO) authentication through Active Directory and SAML. SSO allows you to centrally manage SiteSpect permissions and login credentials. It also makes it easier for SiteSpect users to quickly log in and switch between their applications saving time and improving productivity.Restrict user access to SiteSpect by IP address.Restrict access to your websites by IP address. Create lists or ranges of IP addresses that allow trusted (whitelisted) users to access your websites or prevent access from disallowed (blacklisted) users.Two-Factor Authentication, also known as 2FA, requires not only a password and username but also something that only a user has access to, such as a token. Using a username and password together with a token makes it harder for potential intruders to gain access to SiteSpect.SiteSpect complies with both the EU-US and the Swiss-US Privacy Shield Frameworks. SiteSpect certifies that it adheres to the Privacy Shield Principles with respect to personal data. More information about SiteSpect’s Privacy Shield support is available on our Business Services Privacy Policy - GDPR and Privacy Shield page.SiteSpect includes a complete history of every user action. Quickly undo changes in the audit history list and audit any change as part of your change management process.SiteSpect maintains the privacy of all customer data by ensuring no test data is exposed and that data is not grouped with or shared with others in any way.SiteSpect leverages Alert Logic to monitor and track security vulnerabilities. This provides you with an additional line of defense as we will notify you of any detected threats or attacks on your website.SiteSpect supports nine different permission levels that provide control and configurable access. Set view and edit permissions on a per user basis for building, managing, and analyzing campaigns.SiteSpect fully supports encryption for all types of in-transit data such as end-user content, SDK and API transmissions, and business user data. We also support testing on HTTP and HTTPS websites.

Case Study

Cabela’s Improves Their High Traffic Ecommerce Website


AOV lift


Outdoor Outfitting

Sidney, NE

Yearly Revenue
$2-5 billion


Optimize Cabela’s complex, high-volume web site with the ability to quickly test different variations of content and functionality – without the need to change the site’s source code or make process changes, which would be too time-consuming and complicated.


SiteSpect enabled Cabela’s to conduct A/B and multivariate tests on its web site at any time without needing to engage valuable IT resources, helping the retailer test new features and functionality to increase its conversion rate and optimize its resources.


Cabela’s is the nation’s largest direct marketer and a leading specialty retailer of hunting, fishing, camping, and related outdoor merchandise. From its humble beginnings in 1961, the company has

SiteSpect allows us to quickly measure various features to determine which ones should be introduced and which ones shouldn’t. For us, it’s not only a tool that helps us optimize our web site, but one that helps us optimize our business and technical resources.

Vince Stephens, Manager of Internet Planning and Analytics, Cabela’s Inc.

grown to become recognized as the World’s Foremost Outfitter with a thriving web site that helps drive its sales. With continuously updated new products, offers, and features, leveraging best practices for online marketing and merchandising has been a key to the success of Cabela’s web site. So when it came to testing and optimization, the company examined numerous options by carefully reviewing the capabilities of leading testing providers as well as its own in-house services.

Cabela’s goal was to have the ability to quickly test the functionality of new features and determine the best ways to present content. But as an experienced multi-channel retailer with retail stores, catalog, and Internet businesses, its processes were well-established and required a system with the flexibility to test on the fly without needing to change the web site’s source code which would be a complicated and time-consuming process.

Only one solution offered that flexibility, enabling Cabela’s to quickly structure and execute A/B and multivariate tests consisting of various content and functionality – all without needing to change its site and work with its existing processes. That solution was SiteSpect.

An Optimal Solution

“We needed a testing provider that not only provided us with the flexibility to test whatever we wanted, but could provide the expertise, training, and technical support to help us learn how to use this new capability to optimize our site,” said Vince Stephens, Manager of Internet Planning and Analytics at Cabela’s. “SiteSpect provided amazing support and they were always there for us. As a result, we were able to quickly get our staff up to speed and start even very complicated tests right away.”

Regardless of a test’s complexity and sample size requirements, it still wouldn’t be unreasonable for us to conduct multiple tests per week. SiteSpect also makes it easy for us to run multiple tests concurrently. We’re really only limited by our ability to take action on the results.

Vince Stephens, Manager of Internet Planning and Analytics, Cabela’s Inc.

Stephens explained that with SiteSpect, it’s easy to set up a test and execute it in a matter of hours. “We’ve tested variations of shopping cart features, gained insight on payment options, and tested a variety of merchandising features to increase our conversion rates,” he noted.

While many tests have revealed valuable ways to help make Cabela’s web site more effective and profitable, Stephens finds results that show changes that have no impact or a negative impact on visitor behavior are just as valuable – saving the company from expending resources to engineer and implement unnecessary changes and avoid potential lost sales.

Testing That Yields A Wealth Of Knowledge

With SiteSpect, Cabela’s was able to get up and running quickly with a wide array of tests that have helped make its web site more productive and efficient. Here are just some of the ways the retailer is benefiting from SiteSpect’s technology and support:

  • Through SiteSpect’s ability to test dynamic site content, Cabela’s has improved its ability to add-on and up-sell products related to those in a visitor’s shopping cart by testing different versions of copy instructions. The most persuasive approach tested, showed add-on item click-throughs increased 7% and average order value increased nearly 2%.
  • Cabela’s has successfully tested products from third-party providers. A test of a new payment option showed the potential of this service and the results were used to build a business case. Additional testing revealed the optimal ad presentations and promotional offers. SiteSpect testing also enabled Cabela’s to determine the effect of various locations for the security feature’s logo to provide reassurance for its customers.
  • Cabela’s used SiteSpect to realize savings and avoid lost sales through testing that discouraged the company from expending resources to make modifications to the search results page that wouldn’t have been effective.
  • Through a split test of product videos, Cabela’s compared product detail pages that featured product videos to versions without videos. The results showed a double-digit increase in item view-to-order conversion when the product video was featured.
  • Because SiteSpect testing doesn’t interfere with organic search results, Cabela’s is able to run sophisticated tests while protecting its investment in search engine optimization.

Making Resources Go Further

“We’re impressed that we’ve been able to conduct as many tests as we have in such a short period of time,” said Stephens. Trent Minneman, Cabela’s Internet Information Analyst who uses SiteSpect on a daily basis put it this way, “Regardless of a test’s complexity and sample size requirements, it still wouldn’t be unreasonable for us to conduct multiple tests per week. SiteSpect also makes it easy for us to run multiple tests concurrently. We’re really only limited by our ability to take action on the results.” Cabela’s has found real value in SiteSpect’s ability to quickly measure various web site features to determine which ones should be introduced and which ones shouldn’t – and there are plans for many more tests. Cabela’s sees it not just as a tool that helps the company optimize its web site, but one that helps management optimize business and technical resources. Either way, it’s clear that for this leading outfitter, SiteSpect is a very good fit.

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