More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an exhibitor to meet with companies and share insights on digital optimization.
SiteSpect’s recent webinar on “12 Strategies for Improving Online Conversions” attracted hundreds of attendees from top brands, financial services firms, and conversion rate optimization agencies. The recorded version is now available for viewing on demand. For additional information, you can also download the companion eBook.
SiteSpect has released a new, free Optimization Buyers Kit.
How do you separate high priority tests from those that can wait? Don’t let yourself become overwhelmed by this challenge -- use these recognized strategies for getting your priorities straight.
Stuck cooking up the same old tests? Take a step back. Here are six ingredients that will energize your testing recipes
Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions
Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your test campaigns. In addition to everything you do, it is important to understand how A/B and multivariate test results are derived. Math matters, and here is why.
If you want to run more tests, it is critical to understand how to scale your optimization organization.
Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."
SiteSpect recently met with clients, prospects, and consultants to highlight real-world Optimization Success Stories.