Customer Experience a Key Theme at Shop.org 2014

Ellen Julian

More than 5400 digital innovators from across the globe converged at the Shop.org Summit in Seattle this week. SiteSpect was pleased to participate again this year as an exhibitor to meet with companies and share insights on digital optimization.

12 Strategies for Improving Online Conversions – Webinar Now Available On-Demand

Lisa Frank

SiteSpect’s recent webinar on “12 Strategies for Improving Online Conversions” attracted hundreds of attendees from top brands, financial services firms, and conversion rate optimization agencies. The recorded version is now available for viewing on demand. For additional information, you can also download the companion eBook.

New Optimization Buyers Kit Now Available from SiteSpect

Kim Ann King

SiteSpect has released a new, free Optimization Buyers Kit.

The Cure for Priority Paralysis: Strategies for Choosing What Test to Run

Ellen Julian

How do you separate high priority tests from those that can wait? Don’t let yourself become overwhelmed by this challenge -- use these recognized strategies for getting your priorities straight.

Six Sources to Spice up Your A/B Testing

Ellen Julian

Stuck cooking up the same old tests? Take a step back. Here are six ingredients that will energize your testing recipes

7 Fresh Testing Ideas to Maximize Optimization

Kim Ann King

Every once in a while it pays off to “test outside the lines.” Don’t get stuck in a testing rut and run the same old tests on copy and layout to increase clicks and conversions

Why Math Matters

Lisa Frank

Running a successful website optimization program requires careful planning, execution, and a thorough analysis of results. As a practitioner, your schedule is already full with the day-to-day business of running your test campaigns. In addition to everything you do, it is important to understand how A/B and multivariate test results are derived. Math matters, and here is why.

How to Ramp Up from a Few Tests to Hundreds of Tests in 9 Months

Ellen Julian

If you want to run more tests, it is critical to understand how to scale your optimization organization.

How Marketing and IT Can Win Together

Kim Ann King

Not too long ago, I headed up marketing for a company where the CIO said to me on my first day, "If we both do our jobs, we'll never have to talk to each other again."

New: Optimization Success Stories Webinar

Lisa Frank

SiteSpect recently met with clients, prospects, and consultants to highlight real-world Optimization Success Stories.

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