As an optimization leader, you know the value testing brings to your company. Your team is making decisions based on test results and each success leaves you hunting for more ways to optimize. But where do you look next?
To increase opportunity, we find that optimization teams are expanding their testing focus beyond just the look and feel of their site. They are testing deeper. They test new areas of their site such as search algorithms to optimize conversions or new features to help minimize risk.
The blessed day finally arrives. After months of labor selecting images and messages, the design team is ready to deliver a simpler version of your website. Excitement abounds as designers reveal gorgeous images uncluttered by pesky text. Yes, millions of visitors are about to meet your new baby!!
There’s something really liberating about being able to test all of your beliefs. If you want to build a culture of optimization through testing, that’s what you have to do. Adopting experimentation as a mindset will enable you to test more ideas, brainstorm more alternatives, and maximize what's possible.
Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs, according to SimplyHired.
Want to know where testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices:
How do you know when to end your A/B or multivariate test? Many optimization teams stop their tests too early; others run them too long. We chatted with Paul Terry, Senior Optimization Consultant at SiteSpect and former Web Optimization Analyst at PRIMEDIA, to find out what to consider before ending a test.
Website testing teams often ask us how to scale their optimization programs to deliver more powerful results. Whether creating a new optimization team from the ground up or updating an existing one, you’ve got to base your actions on well-developed strategic plans. These five steps will start a fire under your optimization program
A culture of optimization helps companies achieve test success. At a recent Digital Analytics Association (DAA) event, Krista Seiden of Google discussed four practical tips on how to lay the groundwork for a culture of optimization.
SiteSpect announced a major expansion to its APIs, which extend the functionality of its site optimization platform.
Instead of going with a gut feeling that a new website banner, page, campaign, or offer is going to hit it out of the ballpark, retailers are bringing data-driven strategies and methodologies to their web and mobile experiences, with measurable and impressive results.