On-Site Search: Test the Visual

Lisa Frank

As a marketer, you spend a significant amount of your time and energy fine-tuning the look and feel of your site. It only follows that you want to know how the aesthetics of your on-site search affect your customer’s experience. But how do you know what to test? Here are several visual test ideas.

Have You Tested Your Booking Process Lately?

Ellen Julian

Driving reservations, cross-sells, and customer loyalty are critical goals for travel companies. A great way to achieve these goals is to deliver a superior customer experience. But how do you know if the experience could be improved? Online testing helps you evaluate areas where you’re succeeding, in addition to where your process can use some improvement.

Optimize Your On-Site Search

Lisa Frank

We’ve all been there. You try to buy an item or find some information on a site and you bomb. Searching for something and not finding it leaves you frustrated and annoyed. And sometimes the experience is so negative, you may decide to not visit that site again.

17 Stocking Stuffers for Your Optimization Team

Ellen Julian

'Tis the season for Holiday Gift Guides. We’ve assembled a list of our favorite optimization books, apps and tools to help you kick start your gift-giving endeavor. You’ll find something for everyone here.

Show Me the Money20/20

Ellen Julian

According to Forbes, the cost of selling an incremental product to an existing financial services customer is about 10 percent of the cost of selling that same product to a new customer. And the more you understand the customer’s interactions across all channels, including web and mobile, the better you are at making the right next offer.

Personalization is Marketing’s Nirvana

Ellen Julian

For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences.

AMP, meet AMPS®

Ellen Julian

Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can often leave a lot to be desired. Every time a web page takes too long to load, they lose a reader and the opportunity to earn revenue through advertising or subscriptions.

A Lot to LOVE at Shop.org

Lisa Frank

It's day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the plaza got its nickname from Robert Indiana’s famous LOVE sculpture. At Shop.org, we are enjoying a replica of the sculpture, which has been the site of many selfies and team pictures. Keeping with that theme, I’ve got to ask: what is there to LOVE about Shop.org? What is there to LOVE about optimizing your digital business?

Visit us at Shop.org 2015 Digital Summit

Ellen Julian

SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.

Stop by our booth (#522) and learn how SiteSpect can help your company

SiteSpect Is a Leader in the Forrester Online Testing Platforms Wave Q3 2015

Ellen Julian

Forrester Research, Inc. recently published its latest Forrester Wave™: Online Testing Platforms report and we are very pleased that SiteSpect has been named a Leader.

SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Deployment and licensing options; and Dashboards, reports, and alerts. We also received a 5.0 out of 5.0 for Customer Satisfaction.

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