January 14, 2014

If you're like most digital marketers today, you're doing everything you can to increase conversion rates and maximize the ROI of your website. This means find the right strategies for maximizing conversion drivers and minimizing conversion barriers—the elements that are either helping or hindering the effectiveness of your website. Here are nine approaches, and the principles behind them. Once these are in place, you can test and optimize the elements associated with them to improve your web and mobile conversions.

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