Replatform Mobile Site
Overview
There are many reasons you may need to replatform your mobile site. Maybe conversions on mobile lag due to poor site performance, you’re moving to an SPA, or you simply want to work with a new vendor or build your own platform in-house. Whatever the situation, it’s crucial that the platform change doesn’t hurt your user experience. The best way to achieve this is to test and optimize each step of the new roll out. You might,
- Roll out your new platform release to a small segment of users and measure behavior before a full release
- Measure KPIs on specific pages before implementing site-wide
- Test site function, optimize algorithms, and measure page speed impact before roll out
Success Story
15%
average order value
Common Pain Points & Solutions
Success Story
15%
average order value
5%
conversions
Industry: Retail
Problem: Built new mobile platform in-house, but needed to ensure it wouldn’t hurt CX
Campaign: Conducted Origin Experiments to compare performance on the original mobile site versus the new one.