New Release Testing
When you release new features on any of your digital channels, you must also measure and understand the effect they have on your bottom line. This requires testing at every stage of the release process. For example:
- Roll out the new release to a small segment of visitors first
- Measure KPIs on a specific page before implementing site wide
- Test the new release across devices
Common Pain Points & Solutions
Problem: Wanted to build mobile site in house.
Campaign: Built new site and performed Origin Experiments to compare performance to the original site.