Visitors to your website, app, or mobile sites look to your navigation options first to determine relevance and convenience. A confusing navigation, limited options, or even poor visibility will significantly impact engagement and conversions. You may also see collateral SEO impact due to lack of traffic, insufficient linking, and poor visibility to valuable pages. With SiteSpect, you might test a redesign of your navigation menu, personalize navigation options for user segments, or experiment with the placement or names of your menu items.
Common Pain Points & Solutions
If you have many pages in your navigation, you may want to streamline them on your homepage.
Problem: An overwhelming navigation made it difficult for customers to find what they needed
Campaign: Limited and personalized options based on user segments