Buy Now vs. Add to Cart

Overview

The wording on your Calls to Action can make all the difference in customer engagement. You need to encourage excitement, confidence, and provide the necessary information clearly. While there is no universal rule for what makes a great CTA, there is a sure method to make sure you have the best CTA for your digital channels. Using SiteSpect you can test the color, shape and design of your CTA, you can compare copy, or you might measure against placement on the page.

Success Story

12%

revenue per user

Common Pain Points & Solutions

Pain PointSolution
Making site changes requires development resources that you don’t have.
SiteSpect’s Visual Editor allows you to make all the look and feel changes you need without any coding.
You struggle to create a test that makes multiple changes on multiple pages.
SiteSpect allows unlimited changes across all web pages, devices, and channels.
Your solution does not ensure a consistent omnichannel experience without additional integration.
SiteSpect Omnichannel Testing automatically recognizes users across devices to deliver a consistent experience, no matter what.

Success Story

Is "Buy Now" too big a commitment for some customers?

12%

revenue per user

Industry: Services, Technology

Problem: The team suspected that an "Add to Cart" button would be more appealing than a "Buy Now" button

Campaign: Conducted a 50/50 split test to compare CTA options