The ‘Customer is King’, the ‘Customer is always right’, ‘customer obsessed’ or whatever term you want to supplant - all companies claim they focus on the customer. And why wouldn’t you? No customer wants to hear they are not the central focus.
Walmart just raised the stakes in the online shipping game, taking a direct shot at Amazon Prime with it’s ShippingPass offering. What does that mean for you and your testing strategy? Read on to see what you can do to create an optimized customer experience and get better conversion rates.
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
One of SiteSpect’s strongest features is its ability to target users and personalize their experience. It allows you to target content using a wide range of criteria, which provides a sharper focus when it comes time to delivering personalized content. Recent product enhancements have made SiteSpect’s personalization features even better.
According to Forbes, the cost of selling an incremental product to an existing financial services customer is about 10 percent of the cost of selling that same product to a new customer. And the more you understand the customer’s interactions across all channels, including web and mobile, the better you are at making the right next offer.
For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences.
It's day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the plaza got its nickname from Robert Indiana’s famous LOVE sculpture. At Shop.org, we are enjoying a replica of the sculpture, which has been the site of many selfies and team pictures. Keeping with that theme, I’ve got to ask: what is there to LOVE about Shop.org? What is there to LOVE about optimizing your digital business?
This week, the SiteSpect team is in Philadelphia at the Shop.org Digital Summit. The event is underway with over 5,000 registered attendees and 280 exhibitors.
SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.
Stop by our booth (#522) and learn how SiteSpect can help your company
They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice for managing their daily activities and staying informed. But millennials aren’t the only devoted users of mobile devices and the Internet. All generations depend on mobile devices to manage daily activities and to stay informed. And not just for checking messages, booking travel, or shopping.