Walmart just raised the stakes in the online shipping game, taking a direct shot at Amazon Prime with it’s ShippingPass offering. What does that mean for you and your testing strategy? Read on to see what you can do to create an optimized customer experience and get better conversion rates.
A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Read on to find out where you should start...
Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business. He once operated an art gallery where he learned how to focus on what his patrons wanted. That experience in turn forged his views today on the relationship with the customer. It really is all about them! We marketers, ecommerce leaders, supply chain executives, etc. all too often look at our internal processes and what we want to do, instead of focusing on what the customer wants. It’s no wonder so many projects fail. However, Mr. Bowen had three simple but important guidelines that can help
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.
2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success.
Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.
A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.