How are "Yous Guys Doing"? or Data Silos and Personalization - Which Exit?

Edward Burek

Recently I presented at the Gartner Digital Marketing event with one of our great customers, Staples, and the subject of data silos got me thinking. Conversion after conversion, presentation after presentation, I heard about data sitting in disparate systems that marketers need to use. According to Forbes, "The average company invests in 16 separate marketing technology platforms." As a result, companies that are trying to improve personalization need these systems and data to be integrated in order to be really useful.