3 Scenarios to Consider for Mobile App Testing

Doug Cohen

A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Read on to find out where you should start...

A Lesson from Art History – Be Fearless!

Edward Burek

Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business. He once operated an art gallery where he learned how to focus on what his patrons wanted. That experience in turn forged his views today on the relationship with the customer. It really is all about them! We marketers, ecommerce leaders, supply chain executives, etc. all too often look at our internal processes and what we want to do, instead of focusing on what the customer wants. It’s no wonder so many projects fail. However, Mr. Bowen had three simple but important guidelines that can help

Key Features for Mobile App

Lisa Frank

Today’s consumers are making the shift to mobile in record numbers. In fact, digital analytics company comScore Inc. reports that 60 percent of all U.S. digital time is spent on smartphones and tablets. According to Forrester, between online and offline transactions, mobile devices influenced more than $1 trillion in total purchases in 2015. More companies than ever are reaching their consumers through mobile websites and native apps....

Internet Retailer webinar series: 5 research-backed strategies for Website Optimization success

Jill Marguette

We all know the value of providing an enjoyable and relevant online experience for customers. On March 17 at 2 p.m. EDT, join SiteSpect’s Director of Professional Services Doug Cohen and Internet Retailer Editor-in-Chief Don Davis for a webinar that will explore strategies for Website Optimization success.

5 Research-Backed Tips for Achieving Optimization Greatness

Ellen Julian

Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.

Tee Off Your Optimization Program’s Success

Ellen Julian

2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success.

Amazon-ize Your Conversion Rate

Ellen Julian

The latest CNBC All-America Economic Survey reveals that 40 percent of all American adults search Amazon always or most of the time when shopping online. A staggering 50 percent of those Americans who search Amazon most frequently actually make a purchase.

Personalization is Marketing’s Nirvana

Ellen Julian

For marketers, nirvana is the ability to immerse specific visitors in relevant messages and encourage them to become fully involved in the digital experience. Apparently nirvana is a long way off, because only 21 percent of marketers say they are very good at captivating and engaging digital audiences.

The Yellow Brick Road to Testing Greatness

Ellen Julian

Landing Page, UX, and Product! Oh my!

Dealing with competing testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all the time about their struggles with diverging road maps. If your testing program is caught in a tornado with no yellow brick road in sight, here are some strategies for finding focus and creating a road map to testing success.

An Analytics Framework for Optimization

Ellen Julian

To get the most out of your testing program, Analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data – and when – is key to your success. The following research-backed tips will help you create an analytics framework for your optimization program: