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Testing Revenue Impact Like many sites, Left Travel works with an advertising partner to generate additional revenue. Left travel wanted to use A/B testing to measure the revenue…
More travel is booked online now than ever before. But travel sites have different sets of KPIs, goals, and concerns than other businesses. In this eBook, we explore…
Recent research indicates that almost “a third of global travelers are comfortable letting a computer plan an upcoming trip based on historical data.” This insight suggests that travel…
Today’s connected travelers aren’t just spending more time on mobile, their expectations for this channel are growing at the same time. A recent Google survey found that 90%…