Testing Solutions: Should you Build or Buy? (Part 2 of a series)

Paul Bernier

Should you build it or buy it? That’s a question that keeps percolating up when I talk to my colleagues in the optimization world. After many discussions and much thought on the topic, I think I’ve found the answer to a big question: Should I reinvent the wheel or not?

Aligning Single Page Apps with an Optimized Customer Experience

Paul Bernier

I recently attended the 2017 Click Summit conference produced by Brooks Bell. It was a fantastic event where testing and optimization experts came together to learn, share and connect. I was able to participate in four different panel discussions to engage and hear from the testing community. Two themes grabbed my attention: Single Page Apps and the Build vs Buy paradox. In this two-part series, I will explore both of these topics and discuss how they impact the customer experience through testing and optimization. Let's start with Single Page Apps or SPAs.

Parallels: Climbing Mount Kilimanjaro and Website Testing

Eddie Perkins

Earlier this year, I embarked on the journey of a lifetime, travelling to Tanzania, Africa, to climb Mount Kilimanjaro - the highest freestanding mountain in the world.  This was a decision that tested me physically and mentally, and was one of the best personal and professional risks I ever made.

Moving Customers through the Conversion Funnel to Drive Repeat Purchases

Michael Clark

Getting customers to complete a transaction is the ultimate goal for every retailer, but customer loyalty - and thus repeat purchases - drive long-term revenue and sustainability. However, e-tailers face many barriers when it comes to gaining a customer’s loyalty, which is heavily influenced by their online retail experience.