Adapting Your Testing to Consumer Behavior

Lisa Frank

IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The analysis also includes strategies for helping retail organizations plan for the upcoming holidays.

Fishing for Conversion Optimizers

Ellen Julian

Looking to hook a Conversion Optimizer? You’re not alone. A search on LinkedIn yields over 19,000 jobs in conversion optimization. And in Menlo Park alone, there are 1,468 optimization jobs, according to SimplyHired.

3 Brians, 2 Tims, and a Gaggle of Top Optimization Experts to Follow on Twitter

Ellen Julian

Want to know where testing and optimization are heading? Follow these experts to get a unique perspective, increase your knowledge, and gain new insight on best practices: