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More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to McKinsey and Company, 80% of respondents want personalization…
With our recent announcement “SiteSpect Named in 2022 Gartner® Magic Quadrant™ for Personalization Engines”, we were recognized for our testing capabilities: “SiteSpect offers A/B, MVT and MAB testing…
Whether you’re new to optimization or a seasoned veteran, you need to craft a robust recipe book of A/B test ideas. Sometimes you can get stuck cooking up…
We all know that customer experience plays a huge role in your online conversions. While optimizing the customer experience is essential in today’s digital-first world, brands should be…
In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price…
As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to…