The on-demand shopper: Three tips for seamless, speedy shipping in an e-commerce world

Edward Burek

Walmart just raised the stakes in the online shipping game, taking a direct shot at Amazon Prime with it’s ShippingPass offering. What does that mean for you and your testing strategy? Read on to see what you can do to create an optimized customer experience and get better conversion rates.

3 Scenarios to Consider for Mobile App Testing

Doug Cohen

A recent report from Ericsson predicts that 90% of all Internet traffic will be driven by smartphones by the end of 2021. This trend means that digital businesses need to ensure that their mobile applications meet consumer expectations. Read on to find out where you should start...

A Lesson from Art History – Be Fearless!

Edward Burek

Back when I was in school I naturally gravitated toward logic and analytical thinking. But I now realize that I should have paid more attention to Art History. Greg Bowen of Dell kicked off IRCE as the opening keynote speaker, and he touched on his artistic background as a foundation for his success in business. He once operated an art gallery where he learned how to focus on what his patrons wanted. That experience in turn forged his views today on the relationship with the customer. It really is all about them! We marketers, ecommerce leaders, supply chain executives, etc. all too often look at our internal processes and what we want to do, instead of focusing on what the customer wants. It’s no wonder so many projects fail. However, Mr. Bowen had three simple but important guidelines that can help

Risk-Free Personalization

Ellen Julian

Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.

5 Research-Backed Tips for Achieving Optimization Greatness

Ellen Julian

Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.

Tee Off Your Optimization Program’s Success

Ellen Julian

2016 is barely a month old and you’re already buried in a pile of campaign requests. When your to-do list gets overwhelming, it’s easy to lose focus. And if you give in to the urge to take a slapdash approach, you’re liable to make mistakes. You need a plan for success.

Amazon-ize Your Conversion Rate

Ellen Julian

The latest CNBC All-America Economic Survey reveals that 40 percent of all American adults search Amazon always or most of the time when shopping online. A staggering 50 percent of those Americans who search Amazon most frequently actually make a purchase.

Top 10 Posts of 2015 and Predictions for 2016

Jill Marguette

Single page apps, mobile banking, and optimization team structure were among the most popular posts on SiteSpect’s blog in 2015 based on number of views. . Here’s a recap in case you missed them.

How SF Gate Increased its Click-through Rate by 40%

Ellen Julian

A/B and multivariate testing can tell marketers what's working and what’s not working on a website. Testing can also help mitigate the risk of rolling out new features.

Take a Vacation from JavaScript

Ellen Julian

As an advocate for improving the user experience on web and mobile sites, I read Klint Finley’s recent Wired article with great interest. Finley disabled JavaScript for a week in early November to see how it would affect surfing. By the end of the week, he “dreaded going back to the messy modern web. The experiment left me longing for more control over what actually runs inside my browser.”