Last week, Google launched the open-source Accelerated Mobile Pages (AMP) project. According to Google’s blog, publishers around the world use the mobile web to reach readers, but the experience can often leave a lot to be desired. Every time a web page takes too long to load, they lose a reader and the opportunity to earn revenue through advertising or subscriptions.
It's day two at Shop.org in Philadelphia. One tourist attraction in Philly is the John F. Kennedy Plaza, also known as “Love Park”. Mere blocks from the convention center, the plaza got its nickname from Robert Indiana’s famous LOVE sculpture. At Shop.org, we are enjoying a replica of the sculpture, which has been the site of many selfies and team pictures. Keeping with that theme, I’ve got to ask: what is there to LOVE about Shop.org? What is there to LOVE about optimizing your digital business?
SiteSpect is proud to be a sponsor of the Shop.org 2015 Digital Summit October 5-7, 2015 in Philadelphia, PA.
Stop by our booth (#522) and learn how SiteSpect can help your company
Forrester Research, Inc. recently published its latest Forrester Wave™: Online Testing Platforms report and we are very pleased that SiteSpect has been named a Leader.
SiteSpect achieved the highest score among all vendors in the categories of Application usability, administration, and security; Deployment and licensing options; and Dashboards, reports, and alerts. We also received a 5.0 out of 5.0 for Customer Satisfaction.
Imagine this scenario: You help run the website for a successful e-commerce company. You listened to your customers and redesigned a key feature on your site. Based on their feedback, you thought that streamlining the search process would lead to increased conversions. But you were wrong and conversions were flat. What happened?
Landing Page, UX, and Product! Oh my!
Dealing with competing testing strategies can make you feel like Dorothy in the Wizard of Oz. We hear from marketing teams all the time about their struggles with diverging road maps. If your testing program is caught in a tornado with no yellow brick road in sight, here are some strategies for finding focus and creating a road map to testing success.
To get the most out of your testing program, Analytics should be a milestone in every step in the process – from ideation to decision-making. How you leverage data – and when – is key to your success. The following research-backed tips will help you create an analytics framework for your optimization program:
Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform, and even your phone system may all include A/B testing features, so why do you need a dedicated conversion optimization platform?
Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts. They’ll not only help you brush up on copy, design, testing, and analytical techniques, but also provide a shot of inspiration and encouragement.
Testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations that are driven by a siloed mentality. When departments do not share information with other departments in the same company, they risk spending unnecessary development time on new features that could be performance losers.