This week’s Best Testing Fail of the Week celebrates the anticlimactic results. The tests that you expect to make all the difference but turn up nothing. More often than you might think, big wins can come out of unimpressive results. Here’s one case where that was especially true.
I’ve been training for the Boston Marathon all winter (you can read all about why over in my first blog), and over the course of these months I’ve realized how much that training shows up in other aspects of my life. Including in my job at SiteSpect — an optimization and testing solution — where I deliver a platform that helps organizations test and optimize their digital channels.
There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those risks sometimes teach you what not to do. In the business of testing and optimization, you’ll have to face some losses before you find a winner. Fortunately, if you test smart, those losses don’t have to show up in your revenue stream or bottom line. Instead, we celebrate those losing tests with our Best Fail of the Week.
Game of Thrones may be on hiatus between seasons, but its relevance is not. At heart, the series has a lot to do with customer experience optimization solutions — if you replace “customer experience” with “people of Westeros.” If this connection isn’t already obvious to you, by the end of this article it will be. Hear me out.
Google recently announced that it is launching a new product for enterprise marketers to directly challenge Adobe’s Marketing Cloud and similar services.
Recently we noted that personalization is marketing’s nirvana. But how can you as a digital marketer be certain your personalization campaigns will yield results? Without careful planning and constant analysis, customizing websites for individual visitors can be a risky strategy.
Analytics form the foundation of a sound optimization program. How you leverage data – and when – is key to your success.