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Posts Tagged ‘UX’

Visitor Behavior Triggers: Why this Matters in the Consumer Personalization Space

By Jen Decker | December 3, 2021

Personalization matters more than ever, with COVID-19 and the surge in digital behaviors raising the bar for most major brands. Studies show consumers switched to a new store, product, or buying method during the pandemic. Personalized marketing is all about offering an improved user experience (UX) by serving relevant content, or targeting key messages in…

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  • Why You Need a Clear A/B Testing Hypothesis for Every Experiment
  • CRO Metrics That Matter: How to Measure and Prove ROI
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