A Guide to Elevating Product Experience With Hybrid Testing

An image of a person on a phone with an overlaid graphic indicating star ratings of their product experience.

Whether you’re offering services, content, software-based solutions, knowledge-sharing, or physical goods, your website and/or apps are often the first places customers encounter your products’ value. Creating a compelling product experience is essential not only to keeping customers engaged, but to driving conversions and encouraging loyalty. Users today are accustomed to seamless, straightforward online interactions, so…

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6 Ways to Increase E-Commerce Revenue with Hybrid A/B Testing

Increasing e-commerce revenue with hybrid A/B testing.

Imagine your team is tasked with developing a clear, effective strategy to increase your e-commerce revenue. You might turn to many of the traditional conversion rate optimization techniques, such as developing in-depth buyer personas, creating content, offering coupon codes and free shipping, and conducting A/B tests to assess the impact of these actions. If you…

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5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience

Mobile phone user shopping online, an experience influenced by server-side testing

For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy…

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Strengthening Customer Relationships with Personalization

Online shopping

Online shopping grew an astounding 44% in 2020, and e-commerce websites are springing up everywhere.  As consumers continue to opt for digital experiences, the number of businesses migrating online will likely keep growing in the years to come. The thing about shops migrating online is that sometimes online shopping becomes a bland, uniform affair of…

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SiteSpect Synopsis: The Importance of Omnichannel Customer Experience

Omnichannel retail technology

In today’s digital-first world, customer experience plays a key role in consumers’ purchasing decisions. According to PwC, 73% of consumers say customer experience is more important than price and product quality. There’s no doubt that a positive customer experience drives revenue and retention. However, evolving consumer expectations are beginning to focus on a specific type…

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Creating an In-Person Experience with Product Recommendations

Woman online shopping

As consumers continue to favor online over in-person shopping, businesses are faced with the task of not only optimizing the online experience, but adding a human touch to them. According to CMSWire, 83% of people said they were more likely to do business with a brand that they have an emotional connection with. Now more…

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