SiteSpect Synopsis: Building Customer Loyalty in 2021

Woman using cell phone with 5 gold star customer satisfaction graphic

Customer loyalty is crucial to the success of any business. According to Bain & Company, a 5% increase in customer retention correlates with at least a 25% increase in profit. Loyal customers not only mean recurring revenue for your business, but they also tend to spend more per purchase and have a higher lifetime value. …

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SiteSpect Synopsis: All About Customer Experience

Customer experience has always been at the forefront of marketing, and COVID-19 has made it even more prominent this year. As more consumers turn to digital experiences, CX strategy is crucial for any online business. This month, we’re discussing some of the latest tips and tricks to help you create a better customer experience. CMS…

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How Product Recs Can Replicate the In-Store Experience

Smiling woman shopping online

More consumers are turning to online shopping, which means an optimal customer experience is more important than ever. According to Retail Customer Experience, brands with superior CX bring in 5.7x more revenue than competitors. Putting customer experience at the forefront of your digital strategy is the key to a brand’s success. Optimizing the online shopping…

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Optimizing the Customer Experience On and Offline

Couple shopping online together

When shopping online, consumers expect convenience and personalization. Ecommerce sales make up for more than 16% of total retail sales in the United States, a number that has more than tripled since 2007. With the continually increasing demand for online shopping, it’s crucial for retailers to optimize the customer journey. Digital optimization is the key…

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