Posts Tagged ‘budget’
Why Digital Optimization is the Most Important Thing in Your Marketing Budget
Marketing budgets have taken a hit in 2020 and may continue to shrink into 2021. A Gartner survey showed that 65% of marketers anticipated reductions in their budget as a direct result of COVID-19. For many, this means canceled events, decreased ad spend, and delayed or canceled marketing campaigns. While most paid marketing activities may…
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