Posts Tagged ‘a/b testing’
5 Ways Server-Side Testing and Feature Flagging is Revolutionizing the Online Retail Shopping Experience
For retail organizations, a better understanding of shopper behavior is a top priority. Whether you already have data-driven insights or still need to uncover your customers’ shopping habits, server-side testing can help you discover actionable preferences and put the results into effect on your website, turning your understanding of user actions into a concrete strategy…
Read MoreNavigating Digital Experimentation with HIPAA Compliance
Connecting with users online gives healthcare organizations more opportunities to reach their patients and customers. It also increases the risk profile of PHI and other sensitive data protected by HIPAA compliance. With 95% of all identity theft incidents coming from stolen healthcare records, data security is always a top priority for healthcare organizations. But maintaining…
Read MoreElevating Healthcare Experiences: A/B Testing’s Role in Patient Engagement
Are you looking to enhance patient engagement and deliver personalized care? A/B testing could be the missing piece in your organization.
Read More5 A/B Testing Challenges for Media & Entertainment Apps & Devices [+ Solutions]
Today, 77% of companies are running A/B tests on their websites. Why? Studies show that testing to create a better user experience can increase conversions by a whopping 400%! And when it comes to media and entertainment apps, the story rings true again. In an industry where memorable user experiences are the currency of success,…
Read MoreWhat E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them
Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
Read MoreCommunicating Experiments Up and Down the Chain of Command
When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends — just as important as improving metrics across your digital channels is communicating those results across your organization. It can be a challenge to do this…
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