Posts Tagged ‘a/b testing’
What E-commerce Marketers Need to Know About Ad Blockers and How to Mitigate Them
Ad blockers – sometimes known as content blockers – are simple browser extensions that prevent ads from being shown on websites. The first ad blocking extension was introduced to the market in 2002. Today, 42.7% of internet users worldwide report using an ad blocker. And the technology has expanded beyond the desktop. Content blocking software…
Read MoreCommunicating Experiments Up and Down the Chain of Command
When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends — just as important as improving metrics across your digital channels is communicating those results across your organization. It can be a challenge to do this…
Read MoreSiteSpect Named Market Leader in A/B Testing Software Customer Success Report
We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers. FeaturedCustomers, a customer success content marketing platform, evaluated all the potential A/B testing software companies on its platform and ultimately included 21 companies in the report.…
Read MoreThe Future of Marketing: What to Expect in a Cookie-less World
With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…
Read MoreHow SiteSpect Benefits Marketers
As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential. A/B testing and optimizing your marketing efforts is the key…
Read MoreHow to Optimize Your Product Recommendations
Product recommendations are an excellent way to optimize the customer experience and drive conversions. They allow you to create an in-store experience for your online customers all while boosting metrics like average order value and revenue. However, it’s important to remember that product recommendations aren’t one-size-fits all; what works for one online business might not…
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