Communicating Experiments Up and Down the Chain of Command

When you’re running an optimization program, your job is to design and conduct experiments that increase conversions and engagement on your digital channels. But that’s not where it ends — just as important as improving metrics across your digital channels is communicating those results across your organization. It can be a challenge to do this…

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SiteSpect Named Market Leader in A/B Testing Software Customer Success Report

We are pleased to share that SiteSpect has been named a Market Leader in the A/B Testing Software category for the Summer 2021 Customer Success Report published by FeaturedCustomers.  FeaturedCustomers, a customer success content marketing platform, evaluated all the potential A/B testing software companies on its platform and ultimately included 21 companies in the report.…

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The Future of Marketing: What to Expect in a Cookie-less World

With third-party cookies on their way out, marketers everywhere are having to rework their data strategies. From browser tracking protections like Safari ITP and Mozilla Firefox ETP to Google’s upcoming move to Federated Learning of Cohorts (FLoC), the increasing number of data privacy regulations can feel overwhelming. However, the end of third-party data really presents…

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How SiteSpect Benefits Marketers

As a marketer, your main goals are to generate leads and drive revenue for your business. There are many tools and channels available to help you meet these goals, but if you’re not operating with an experimentation mindset, you’re probably not reaching your full potential.  A/B testing and optimizing your marketing efforts is the key…

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