SiteSpect Blog

Your Optimization Trajectory

By SiteSpect Marketing · March 20, 2013

Successful optimization programs gather momentum over time. While we tend to focus on the trajectory of individual campaigns, I recommend tracking the trajectory of your overall program just as closely;…

Getting a Jumpstart on Optimization Planning

By SiteSpect Marketing · March 1, 2013

This post will explore ways to create your A/B testing strategy, techniques to identify key optimization opportunities, and best practices to develop a metrics-driven optimization roadmap. So how do you…

SiteSpect Named a Leader in Online Testing in the Forrester Wave

By SiteSpect Marketing · February 20, 2013

SiteSpect has been recognized as a Leader in “The Forrester Wave™: Online Testing Platforms, Q1 2013” report. SiteSpect was the highest-rated vendor in the category of current offering around “Testing,”…

Got Too Much Content? Consider A/B Testing Content Carousels!

By SiteSpect Marketing · February 1, 2013

Why feature one product when you can feature five? Why highlight one promotion when you can highlight three?  If you’ve ever found yourself asking these questions then you have likely…

Measuring a Website A/B Testing and Optimization Program (Part 3)

By SiteSpect Marketing · January 29, 2013

In this post, we’ll look how to measure and communicate the results of your website optimization program. A/B testing platforms and analytics applications are naturally related: One is fundamentally designed…

Building a Website A/B Testing and Optimization Program: Implementation (Part 2)

By SiteSpect Marketing · January 23, 2013

A common disappointment among companies deploying A/B testing and optimization technology stems from A/B tests that fail to produce the type of gains expected. Seemingly without rhyme or reason, even…

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