SiteSpect Blog

Turn Your A/B Testing Into Gold

By SiteSpect Marketing · July 14, 2015

Maybe you’ve noticed that many of the products that support your web and mobile commerce efforts now include A/B testing features. Your CMS, e-commerce platform, email system, marketing automation platform,…

Adapting Your A/B Testing to Consumer Behavior

By SiteSpect Marketing · July 1, 2015

IBM Commerce just released the Eighth Annual Online Retail Holiday Readiness Report. The report confirms that consumers are accessing retail sites from their mobile devices more than ever before. The…

Summer Reading for Conversion Optimizers

By SiteSpect Marketing · June 30, 2015

Heading off to the beach, lake, or pool this summer for some R&R? Take advantage of your down time by reading (or re-reading) these books by marketing and optimization experts….

Mobile Banking Isn’t Just for Millennials

By SiteSpect Marketing · June 24, 2015

They’ve been called digital natives, the Internet generation, and gen next. Whatever you call them, millennials are the most digitally connected generation and mobile is their primary channel of choice…

3 Benefits of Cross-Silo Collaboration in A/B Testing

By SiteSpect Marketing · June 16, 2015

A/B testing is critical to creating new site features and functionality, but it’s not always the first stop on the road to decision making. This is especially true for organizations…

How 3 Universal Truths Identified by Target Apply to Optimization

By SiteSpect Marketing · June 3, 2015

The 11th Annual Internet Retailer Conference and Exhibition has started! Thousands of attendees and hundreds of exhibitors have arrived and sessions are underway. This morning, the keynote featured Jason Goldberger,…

Subscribe to our blog: