SiteSpect Blog

Even if you’re someone who suffers from superhero fatigue, you can’t deny what Marvel Studios has accomplished over the last decade, as they’ve created a superhero movie franchise with interconnected…

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not…

As an optimization consultant, I help users get the most of their A/B testing solutions every day. Often, the key to turning a good idea into an effective A/B test…

In about one month, on May 25, GDPR goes into effect in Europe. As data collection has become ubiquitous many major brands are going to need to update their practices…

The upcoming royal nuptials between Meghan Markle and Prince Harry really got us thinking. Just like the happy couple, here at SiteSpect we operate a transatlantic, US-UK union. We’d never…

This week’s Best A/B Testing Fail of the Week celebrates the anticlimactic results. The A/B tests that you expect to make all the difference but turn up nothing. More often…