SiteSpect Blog

How to Diagnose, Solve, and Prevent Traffic Problems… With an A/B Testing Solution?

By SiteSpect IT · May 2, 2018

Your RUM based monitoring system just fired off an alert for latency. Your system logs do not reveal anything out of the ordinary, but your site is slowing down. Where…

SiteSpect Synopsis: Knowing Your Customer Through Patterns and Automation

By SiteSpect Marketing · May 1, 2018

This week’s selection of articles span some terrain, but have important attributes in common. Each article focuses on how we can use  A/B testing and research to understand customer behavior…

The Avengers: How the Super Team Can Improve Your Marketing Program

By SiteSpect Marketing · April 27, 2018

Even if you’re someone who suffers from superhero fatigue, you can’t deny what Marvel Studios has accomplished over the last decade, as they’ve created a superhero movie franchise with interconnected…

The Best A/B Testing Fail of the Week: When Revenue Loss is a Relief

By Luke Hardwick · April 26, 2018

For the most part, when you think of optimization A/B testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. Not…

How To Choose the Right KPIs for A/B Testing

By Kate Orchard · April 25, 2018

As an optimization consultant, I help users get the most of their A/B testing solutions every day. Often, the key to turning a good idea into an effective A/B test…

SiteSpect Synopsis: How GDPR Affects Marketing

By Eric J. Hansen · April 24, 2018

In about one month, on May 25, GDPR goes into effect in Europe. As data collection has become ubiquitous many major brands are going to need to update their practices…

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