SiteSpect Blog
Twelve Parsecs to Optimization: Han Solo and the Magic of Marketing
By Ruby Brown · May 18, 2018
“You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A New Hope….
Bad Bots and How to Stop Them
By SiteSpect IT · May 16, 2018
Everyone knows that bots can be really bad news. Did you know that today automated bots outnumber humans on the internet? As a result, they are often mistaken for real…
SiteSpect Synopsis: Marketing in the IoT Age
By Eric J. Hansen · May 15, 2018
The internet of things (IoT) has become part of normal life and is continuing to grow. Most of us interact with it without thinking. Do you have a smart watch…
Marketing Lessons I’ve Learned from The X-Files
By Ruby Brown · May 11, 2018
This blog is about something very near and dear to my heart… Aliens. More specifically, the alien-centric, decades-spanning masterwork, The X-Files. This show has got it all, and, as a…
Can You Risk a Flop? Test to Guarantee ROI Instead
By SiteSpect Marketing · May 10, 2018
Do you remember the original Blade Runner? Probably, because it was largely successful and has now become a classic. Did you see Blade Runner 2049? If you saw it in theaters, you’re…
The Best Testing Fail of the Week: If It Worked Once It, It May Not Work Again
By Sally Hall · May 10, 2018
This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction A large…
Subscribe to our blog: