SiteSpect Blog

It’s not news that we have more data than ever. The IoT alone generates more data than we’ve ever had access to before, not to mention the bulk of time…

Are you thinking about testing on your digital channels, or have you been running an A/B testing program but are interested in learning more? You’ve come to the right place….

Every marketer I’ve worked with spends huge amounts of time and effort generating brand awareness. Almost as many marketers come up short when looking for metrics to gauge growth. Over…

GDPR goes into effect this Friday, and even if you’re a U.S. organization, if you have any traffic from the E.U. you have to be prepared. We’ve discussed the way…

“You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A New Hope….

Everyone knows that bots can be really bad news. Did you know that today automated bots outnumber humans on the internet? As a result, they are often mistaken for real…