SiteSpect Blog

Imagine you notice this pattern on your mobile website: visitors use the search bar to find an item, they click on a product detail page from the search results, and…

Forrester’s new Experience Optimization Platform (EOP) Wave is out, and I’m excited to share that it ranks SiteSpect as a leader in Online Testing. Sighting our focus on A/B testing…

Midichlorians. I have them; you have them; we all have them. Or at least that’s what George Lucas says. These little intelligent microorganisms connect us to the Force, as Lucas says,…

How many times have you been in this situation? A marketer wants to roll out three variations of an existing landing page, A/B test them against each other, and then…

Marketers traditionally tend to focus on client side optimization — layout, design, copy, etc. But since the digital customer experience has become so important, it’s also crucial that marketers understand…

If you’re not familiar with the “Han Shot First” controversy, Google it. The character-defining scene reveals core truths about Han that later edits undercut, recharacterizing him as less cutthroat and…