Simplifying Your Feature Flags With A/B Testing

By Mike Fradkin

October 7, 2024

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Releasing new features is an exciting part of optimizing your website, products, and services. Many organizations want to make this process as efficient as possible—but it’s just as important to confirm that every new feature adds real value for your users.

With 80% of software features rarely or never used, your team has to decide how to avoid wasting time and development resources on updates that don’t actually help your customers.

Our new guide provides an overview of the advantages of combining feature flags and A/B testing. It’s a strategic method designed to make sure your feature management is carefully controlled, optimized for user impact, and built around your broader organizational goals.

Get Our Guide: Managing Feature Flags With Your A/B Testing Platform

As soon as you integrate experimentation and feature management, you’ll get data-led insights to go along with every feature. With the full experimentation and analytics capabilities of a tool like SiteSpect, your team can monitor real-time data and use it to refine and publish server-side features outside of major code releases. The end goal? Putting the best possible experience in front of your users at all times.

Here’s a quick overview of what you’ll learn:

  • Precision Targeting: Find out how granular user segmentation can help you control which audiences see which features and make adjustments based on how users respond.
  • Real-Time Adjustments: SiteSpect offers the opportunity to make live changes outside of code releases. This means you can scale successful tests or toggle off underperforming features immediately.
  • Best Practices: We share our top tips for maintaining an organized, efficient feature management process to protect your organization from technical debt and ineffective product decisions.

Does your organization need to upgrade its approach to implementing and deciding on feature flags? Download our free guide to learn how combining feature flags with A/B testing can help you optimize faster and more effectively. ⬇️

Download the Guide

Final Thoughts

The team at SiteSpect knows optimization inside and out. As you expand your experimentation program and test more advanced server-side features, you can reap the benefits of feature management driven by data. To see how it works, request a demo today.

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Mike Fradkin

Mike Fradkin

Mike Fradkin is the Director of Product Marketing at SiteSpect. His experience ranges from smaller series-A startup companies to large multinational corporations such as AT&T and IBM. With a technology career that began with several customer-facing leadership roles, Mike never loses sight of the connection between technology value and the real people it can positively affect. He enjoys the challenge of identifying trends and market drivers, truly understanding the problems of customers within their specific industries, cultures, and reporting structures, and leveraging those insights to deliver more impactful results.

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