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In about one month, on May 25, GDPR goes into effect in Europe. As data collection has become ubiquitous many major brands are going to need to update…
If you’re ready to implement AI, then it can be a great tool for your business. So, this week I’m tackling the question, how do you know if…
Digital Transformation: it’s on the top of many organizations’ minds as digital customer experience becomes the cornerstone of marketing. But what does digital transformation entail? How have successful…
Starting this summer, mobile page speed will be a factor in SEO rankings. This comes as no surprise to marketers who have been optimizing for search engines on…
This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content…
A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method…
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