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SiteSpect Synopsis: How GDPR Affects Marketing

April 24, 2018
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In about one month, on May 25, GDPR goes into effect in Europe. As data collection has become ubiquitous many major brands are going to need to update…

SiteSpect Synopsis: Are you Ready for AI?

April 17, 2018
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If you’re ready to implement AI, then it can be a great tool for your business. So, this week I’m tackling the question, how do you know if…

SiteSpect Synopsis: What Is Digital Transformation?

April 10, 2018
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Digital Transformation: it’s on the top of many organizations’ minds as digital customer experience becomes the cornerstone of marketing. But what does digital transformation entail? How have successful…

SiteSpect Synopsis: Mobile Speed Means More Than SEO

April 3, 2018
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Starting this summer, mobile page speed will be a factor in SEO rankings. This comes as no surprise to marketers who have been optimizing for search engines on…

SiteSpect Synopsis: Context is King

March 26, 2018
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This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content…

SiteSpect Synopsis: Is A/B Testing Still Effective?

March 19, 2018
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A/B testing — where a brand tests two versions of a web or mobile page against each other with one variation — has long been a reliable method…