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SiteSpect Synopsis: Context is King

March 26, 2018
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This week we’re diving into the next stage of content marketing: context marketing. Now, with access to so much user data and the ability to control where content…

57 Insights from leading brands and experts on what it takes to deliver a Wow customer experience: Part 2

January 30, 2018
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SiteSpect founder and CTO Eric Hansen makes Adrian Swinscoe’s list of how to deliver customer service that “Wows.” Hansen says that “whether it is reactive or proactive,” the…

You don’t want to design a customer experience that is akin to getting in the cockpit of an F16 – Interview with Eric Hansen

October 16, 2017
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Today’s interview is with Eric J. Hansen, founder and Chief Technology Officer of SiteSpect, a leading software platform that offers optimization, testing, targeting, and personalization solutions that allows…

SiteSpect Announces Results of Independent Study Revealing a 30x ROI for Customers Who Use the SiteSpect Origin Experiments® Solution

May 19, 2016
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SiteSpect, Inc., a recognized leader in digital optimization, including testing, targeting and personalization, today announced the results of a Forrester® Consulting Total Economic Impact™ (TEI) study. The assessment…

New Book from Chief Marketing Officer of Leading Optimization Solutions Provider SiteSpect Describes Trends, Tools, and Techniques to Succeed in the Digital Economy

May 4, 2015
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With the recent proliferation of data and Internet-based tools and their impact on creative and strategy, B2B marketers today face greater challenges than ever before. According to Kim…