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Why it Matters That Han Shot First: From Star Wars to Marketing

June 8, 2018
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If you’re not familiar with the “Han Shot First” controversy, Google it. The character-defining scene reveals core truths about Han that later edits undercut, recharacterizing him as less…

Twelve Parsecs to Optimization: Han Solo and the Magic of Marketing

May 18, 2018
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“You’ve never heard of the Millennium Falcon? … It’s the ship that made the Kessel Run in less than twelve parsecs,” says Han Solo in Star Wars: A…

Marketing Lessons I’ve Learned from The X-Files

May 11, 2018
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This blog is about something very near and dear to my heart… Aliens. More specifically, the alien-centric, decades-spanning masterwork, The X-Files. This show has got it all, and,…