This week’s fail was informed by a major success. A change that boosted conversions on one page ended up causing a very different result when reproduced. Less Distraction […]
This week I have three pieces that explore how users interact with different digital media, and how that should inform your marketing strategy.
There are some sales strategies that work wonders in brick and mortar stores, and logically seem like they would translate to ecommerce. It only makes sense to test […]
For the most part, when you think of optimization testing, you think of maximizing revenue, conversions, and the customer experience. But improvement requires making changes, trying new ideas. […]
This week’s Best Testing Fail of the Week celebrates the anticlimactic results. The tests that you expect to make all the difference but turn up nothing. More often […]
I’ve been training for the Boston Marathon all winter (you can read all about why over in my first blog), and over the course of these months I’ve […]
There’s one part of winning that most of us forget to talk about: Losing. The only way to really win big is to take big risks, and those […]